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Our History

Our History

The journey began back in 1980 with George Haddad, a first-generation immigrant from Lebanon, and his longing for an essential middle-eastern staple in his new home in Canada. Inspired by his passion for his Mediterranean roots and fueled by his unrelenting drive, George established Handi Foods as the original source for quality pita bread in the greater Toronto area. Today, George’s love for the products we make and his commitment to the people who make them, remain as infectious as it was decades ago.

The cultures of the Mediterranean and Middle East are renowned for their hospitality and sharing, and food is central to this theme. Family and friends gather around a rich spread of delicious dishes brought together by pita – a versatile, soft flat bread that serves as a utensil to dip, or a wrap to stuff, or a surface to hold the topping of your choice. No wonder this bread has been a staple for over 4,000 years, bringing nourishment and fulfilment to every meal.

Today, Handi Foods, a Canadian family-owned and independently operated company, has transformed and inspired this traditional flat bread, into a host of quality, wholesome, baked pita snacks available in a variety of forms, textures and tastes. Be it crackers, puffs, chips or crisps, Handi Foods is well-positioned to provide the finest quality products under your brand anywhere in North America.

OUR MISSION

OUR MISSION

To sustainably grow the company while making a meaningful difference in the lives of our employees and the success of our customers.

Our Values

Our Values

Customer first: Our customers are central to our growth. The onus of earning our Customers’ trust and support requires the contribution of all functions, and we are tested in every interaction through the delivery of our products or services. We hold in high regard, the right of every customer to expect the best, and it must therefore be our collective endeavor never to disappoint.

Openness and inclusion: We believe a culture of warmth, openness and belonging where our people feel welcome and valued, promotes employee morale and builds a workplace that attracts and retains passionate and talented people. As our most valued asset, our people deserve that we strive to foster this culture throughout the organization.

Safety and quality: A culture of safety must, without compromise, guide our conduct and the care that we commit to our people, our customers and their consumers in our operations every day. It is vital that through our actions we earn the patronage of our customers by consistently excelling in the delivery of quality products and services. We recognize that doing so requires good manufacturing practices, meticulous cost management and a timely responsiveness to changing customer expectations.

Continuous improvement: Our viability requires that we continually improve our skills, practices and employee engagement. The foundation of this is to enhance capability through formalized training and effective mentoring. We also believe that engagement and accountability can be enhanced through transparent communication and incentives that share the financial success of the organization.

THE HANDI ADVANTAGE

THE HANDI ADVANTAGE

Handi Foods manufactures product for many of North America’s leading brands and private labels. We know that your brand is your promise and, through our fast-adapt business model, we help you fulfill that promise by developing and delivering meaningful innovation with speed, quality and reliability.

When you engage with Handi Foods you are dealing with a family of talented people eager and on hand to make your product development experience smooth, fast and rewarding.

While your relationship can be with one or more functions of the company, be it sales, R&D, operations, QA, or with George himself, we remain at your service to develop and produce innovative, quality products that your brand deserves.

OUR FACILITIES

OUR FACILITIES

Our two facilities in the Toronto area are BRC AA accredited and equipped to produce Kosher and organic certified products. Commitment to ongoing building, equipment and technology upgrades ensures our facilities have the capability and capacity to meet the growing demand for our products. These investments, complemented by continuous improvement practices rigorously pursued in both facilities, have grown Handi Foods into a snacking leader across North America.

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